The Republic Bank Caribbean Premier League (CPL) has unveiled the Caribbean’s top telecom company, Flow, as an official partner for this year’s edition of the CPL.
The new partnership unites two brands with deep Caribbean roots, both of which are dedicated to fostering community connections and providing world-class entertainment throughout the Caribbean.
Flow Joins CPL as Official Partner
Flow’s participation will help to make the CPL experience even better for cricket enthusiasts, offering more access, engagement, and connectivity during the tournament.
The partnership will help to draw supporters to the action and to boost the CPL’s footprint in both stadiums and digital.
Caribbean Premier League Commercial Director Jamie Stewart said that Flow’s entry into the group of partners for the Cpl tournament was welcomed.
He noted that Flow’s reputation for connectivity and innovation in the Caribbean is a good match for the CPL’s vision of providing exceptional experiences.
Flow Strengthens Commitment to Caribbean Cricket
Cricket will continue to be an integral part of Caribbean identity and culture, said Inge Smidts, Chief Executive Officer of Liberty Caribbean.
She said the collaboration with the CPL was another example of Flow’s dedication to helping to make big sporting events happen which unite communities throughout the region.
The new CPL deal extends Flow’s involvement in Caribbean cricket, following its role as the Official Telecommunications Partner of the ICC Men’s T20 World Cup in 2024.
Supporting Caribbean Talent and Fans
The partnership will help to promote a tournament that will highlight Caribbean talent and bring millions of fans together.
The company is proud to sponsor a platform that highlights Caribbean sporting and energy prowess to the world, the company said.
The partnership is also part of Flow’s efforts to connect and deliver digital experiences across the Caribbean.
CPL Continues to Grow
Overall, the Caribbean Premier League has become one of the most prominent T20 cricket leagues in the world, offering a blend of high-quality cricket and Caribbean culture.
As the CPL continues to build its fan engagement, the inclusion of Flow as an official partner further boosts the tournament’s commercial and digital presence.
The CPL is now part of the partnership network with Flow, and the league will be offering another tournament of the highest caliber cricket, Caribbean talent, entertainment and fan engagement.
